We can provide and/or develop the motivation for the sustainability journey, no matter where you start out, in the form of both the scientific case and the business case. Either way, the case, in general, has already been made successfully, but it can be tailored to specific circumstances. The scientific case is described briefly in The Big Picture, while the business case is described in our downloadable bulletin, Five Ways to Build Business Value Through Sustainability and Four Ways to Sustainable Value. The business case, which is often more important to many organizations, can be briefly summarized as follows:
Sustainability can be a profit center, not a cost center. Although investment may be required, sustainability can help build value in your business.